For black friday this year, we’ve partnered with green story to measure and offset every gram of carbon emissions on every product sold. We’re doing this by investing a portion of every sale into conservation, reforestation and renewable energy projects. And by planting a tree for every item, we’re offsetting a further 300 kg of carbon from the atmosphere across its lifetime – taking your purchase from carbon neutral to carbon positive.

Of course, you may choose to opt out of black friday altogether, and to that we humbly raise our camp flasks. But if you are considering a purchase this sale season, we hope you’ll consider one of our responsible options.

Keep your eyes out for updates on how our carbon positive black friday initiative is tracking. Until then, we look forward to seeing you wherever #thejourneycalls.